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tekVizion Debunks Myth Of The ‘Killer App’
Book Provides Innovative Ideas Indicating Killer App is Unique to Each Market

RICHARDSON, TX (Oct. 5, 2004) – tekVizion™ PVS, Inc., the new standard for systems integrators, announced today the release of their new book, Vizionary Services, to debut at 2004 Fall VON, which provides innovative ideas for service providers to bundle and market new services to their specific market segments.

tekVizion defines “killer app” as a service that helps individuals work more efficiently, better manage their communications, and make staying in touch a seamless part of their lives. tekVizion uses its book to help demonstrate how a “killer app” is different for each person, depending on the individual’s needs – both personally and professionally.

“With the telecommunications industry hurtling toward next-generation networks, service providers have been forced to focus on the technology and often struggle on how to apply the technology to generate additional revenue,” said Terri Griffin, tekVizion president. “But unless they solve that issue at the outset, they’ll be less successful in recouping their investments, much less generating additional sales and profits.”

From concept through development, testing, integration, deployment, and support, tekVizion specializes in helping service provider and enterprise network operators develop next-gen services that enhance revenues and/or efficiency.

Combining a thorough grounding in these technologies with a hefty dose of creativity and marketing, tekVizion compiled a list of 99 service innovations intended to spark readers’ own imaginations. This list grew out of some of the service marketing concepts the firm has already developed for clients, some of which tekVizion is demonstrating at its booth (No. 504) at Fall VON.

One example sales people might think is a killer app is “CRM Me,” an enhancement to the “Meeting Notes” service outlined on page 28. “Meeting Notes” enables subscribers to dial an access code on their cell phones to record notes from conversations they had while not at their desks, before they forget important details. The service will then send the recorded message to the subscriber’s email address, along with the Caller ID, date and time. “CRM Me” will recognize an incoming caller who is listed in a sales database and automatically bring the caller’s entry up in order to prompt the sales professional to record notes from the call. The service can be configured to bring up the entry on the subscriber’s PDA when they are away from their desk.

Another service targeted at highly mobile workers is “Personal Assistant” on page 29. Integrated with the subscriber’s calendar, this service will call the subscriber when it is time for a conference or other scheduled call. The service gives the subscriber the option to connect with the scheduled call (automatically entering the conference ID if needed), record a message to be sent to the other party, decline the call or be prompted again in a few minutes.

“While technology is critical, it’s really only the means to an end,” Griffin points out. “That end is greater profits for service providers or a much more efficient workforce for an enterprise. To achieve that end, technology and creativity must work in tandem as demonstrated in Vizionary Services.”

About tekVizion PVS
tekVizion (www.tekvizion.com) is setting the new standard for systems integration in the telecommunications industry. tekVizion leverages its real-world multi-vendor integration and test experience, and proven processes to provide leading vendors, carriers, and enhanced service providers with solutions that meld legacy and next-generation resources. tekVizion’s suite of FastForward>>SM services help carriers achieve a smooth transition to packet-voice networks and speed the delivery of integrated services. tekVizion’s headquarters, along with a state-of-the-art test lab and Executive Briefing Center, is located in the Telecom Corridor® in Richardson, Texas.

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tekVizion is a trademark and FastForward is a service mark of tekVizion PVS, Inc. Telecom Corridor is a registered trademark of the Richardson Chamber of Commerce. All other trademarks mentioned herein are the property of their respective owners.

Contacts:
  Candace Talmadge
Talmadge Writing Services
(972) 227-8233
candace@talmadgewriting.com
  Tracy Venters
tekVizion PVS, Inc.
(214) 242-5909
pr@tekvizion.com

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